sheila sobchikThe Mustang Daily advertising and business staff took three top awards at the College Newspaper Business and Advertising Managers (CNBAM) Convention held March 8-11 in Philadelphia.
The annual contest was judged by professionals working for newspapers across the country, including the San Luis Obispo Tribune.
The Mustang Daily took first place for “Best Marketing Package,” a media kit promoting the newspaper to advertisers. The package was put together by advertising director Taiga Young and designers Lana Johnson and Jimmy Dinh.
“I’m really proud of my designing team. They did an amazing job with this,” Young said. “I’m glad that they’ve been rewarded for their work.”
The package, which was presented to 120 advertising clients, included campus demographics, rate information, a speculative ad and a copy of the Mustang Daily. The project took three months to complete.
Close to 70 schools entered the contest, with newspapers competing in two categories: Division A, which included newspapers with a combined weekly circulation of 40,000 or less; and Division B, which included newspapers with a weekly circulation of 40,000 or more. The Mustang Daily, one of 129 members of CNBAM, competed in Division A.
The Mustang Daily also took home first place for “Best Sales Promotion Materials.” Assistant Design Editor Jessica Greenwalt designed the ad to promote the Summer Mustang.
Also placing was Dinh’s Automotive Directory promotion, which took second place in “Best College Newspaper Promotion Ad.”