MTV has launched a month-long campaign commemorating the 20th anniversary of the “Yo! MTV Raps” music show’s premiere. The program is praised by much of the hip-hop industry as the first to bring such music to the masses.
The celebration includes all mediums in the MTV network – television, radio, the Internet and mobile phone access – and features new and old “Yo! MTV Raps” programming as retrospective hubs in honor of the program.