Lauren RabainoThe Roxy “Get Outside” tour, sponsored by Schick Quattro for Women, concluded the college portion of its tour at Cal Poly yesterday on Mott Lawn.
Students lined up to spin a wheel and win free Roxy and Schick merchandise, such as beach towels, T-shirts and journals. Haircuts by Paul Mitchell Signature Salon were offered on the lawn for $5.
Proceeds from the haircuts will be donated to the Keep A Breast Foundation, a nonprofit breast cancer awareness organization.
“We’re promoting healthy lifestyles, strength of women and doing charity,” said Shauna Freese, event coordinator and Cal Poly alumna.
The tour began June 11 and has traveled to approximately 120 different locations throughout the United States. At various store locations, professional, sponsored athletes joined the tour and participated in extreme sports and signed autographs for fans.
The tour stopped in Oregon for snowboarding at Mt. Hood and wakeboarding in Portland. They also surfed on Lake Michigan and tanker surfed in Texas.
“Getting to go tanker surfing was probably my favorite part because it’s not an activity many women get to do,” said Saskia Nauenberg, one of three women hired to travel along the entire tour.
The purpose of the tour is to promote the brand as well as the lifestyle that is associated with the apparel and products.
“We’re developing new fans and faces and encouraging people to get outside and off the couch,” Freese said.
The tour’s previous stops in other states included New York, Illinois, Florida, Arizona and Nevada. Many of the stops have been geared toward attracting the college-age demographic.
“It’s a great idea because people in college get in mundane routines from school and end up spending a lot of time inside,” business junior Katie Turner said.
The tour has also been promoting a Roxy CD titled “Music From Our Heart,” which features various artists such as The Postmarks, Jessie Baylin and The Submarines, who have performed several locations throughout the course of the tour.
“We live the lifestyles ourselves and overall we’re encouraging people to get out and find their adventure outdoors,” Nauenberg said.
The tour will be ending this weekend at Cardiff State Beach, North County San Diego at the second annual Roxy Jam Cardiff. This event will host the Linda Benson Women’s World Long Board Pro, a women’s amateur surf contest, along with a fair on the beach.
“We’re showing that Roxy’s not just clothing and products, but also a lot of heart,” Freese said.